art & design (Graphic Design)

Areas of Study

You are required to work in one or more area(s) of Graphic Design, such as those listed below. You may explore overlapping areas and combinations of areas.

• communication and/or computer graphics
• illustration
• advertising and packaging
• film, television, animation and/or video

Skills & Techniques

You will be required to demonstrate skills in all of the following:

• an understanding of meaning, function, style, scale, colour and content in relation to the chosen aspect of Graphic Design;
• awareness of intended audience or purpose for your chosen aspect of Graphic Design;
• an ability to respond to an issue, concept or idea, working to a brief or answering a need in the chosen aspect of Graphic Design;
• an appreciation of the appropriate use of lettering (typography and calligraphy), signs and symbols;
• an understanding of a variety of materials and genres appropriate to your chosen area of Graphic Design.

Knowledge & Understanding

You must show knowledge and understanding of:

• how ideas, feelings and meanings can be conveyed and interpreted in images and artefacts created in the context of your chosen area(s) of Graphic Design;
• the historical and contemporary developments and different styles and genres in your chosen area(s) of Graphic Design;
• how images and artefacts relate to social, environmental, cultural and/or ethical contexts, and to the time and place in which they were created;
• continuity and change in different styles, genres and traditions relevant to Graphic Design;
• the working vocabulary and specialist terminology which is relevant to your chosen area(s) of Graphic Design.

For more information about the course click to go the AQA website